Travel marketing requires enticing visuals. Viewers don’t need to be sold on just a destination package, they need to envision themselves being there too. To accomplish this, you need to create travel posters that spark imagination. For efficient and quick turnarounds on posters, you don’t need to hire a graphic designer.
In this blog post, we’ll dive into 5 AI platforms that simplify designing posters. We’ll discuss and compare features, pros and cons, user-friendliness, and more. Along the way, learn useful tips and tricks for creating a travel poster that takes viewers directly to the Bahamas.
Canva
Canva is a world-renowned industry leader in design, and for good reason too. It offers its users millions of free travel poster templates, an easy-to-navigate user interface, and a plethora of options in design formats. Whether you’re a first-time designer or part of a creative team, this platform has an expanding AI suite that saves you time and costs.
AI Features
- Magic Media – Generate custom artwork, images, and videos.
- Magic Edit – Brush over an object and add new elements.
- Magic Eraser – Remove unnecessary details from images.
- Magic Expand – Extend existing images and create missing elements from scratch.
- Magic Write – Powered by OpenAI, write body text, captions, and headlines.
Pricing
- Free tier
- Canva Pro: $12.99/month
- Canva Teams: $14.99/month
- Canva Enterprise: Custom pricing
User-Friendliness
Canva has an easy to use drag-and-drop workflow, zero learning curve for complete beginners, and pre-made structured templates. It’s completely accessible to designers of any skill level.
Adobe Express
If the Adobe suite looks overwhelming, fret no more. Adobe Express is an accessible entry-point which competes with Canva. It offers users simple, fast, and minimalistic editing. If you’re a small business on a time crunch, you can use this platform to create travel posters and edit PDF documents with ease. Similarly, this tool has a native integration with other tools like Photoshop and Illustrator.
AI Features
- AI Assistant – Instantly edit designs through text prompts.
- Text-to-Image – Turns written prompts into customizable graphics or templates.
- Generative Fill – Brush over a photograph and remove unnecessary components.
- Text Effects – Apply generative styles, textures, and materials onto a template.
- AI Video – Cut down long-form video content and apply automatic captions.
Pricing
- Free tier
- Premium: $9.99/month per user
User-Friendliness
Adobe Express offers both simplicity and options for deeper editing/layer control. We recommend it to users with an intermediate skill-level. The user interface isn’t difficult, but requires some getting used to.
PiktoChart
Piktochart is a one-stop solution to all of your statistical needs. If you’re looking to transform data-heavy spreadsheets into interactive infographics, look no further. This platform is packed with AI features that aid in the swift creation of posters, presentations, and documents. If your travel company’s marketing campaign is backed up by statistical evidence, this platform might be a good fit for you.
AI Features
- AI Design – Type a text prompt and generate multi-section infographics.
- AI Outline – Analyzes documents and structures it according to a reading hierarchy.
- AI Comparison – Create side-by-side product breakdowns.
- Chart Visualizer – Link Google Sheets or Excel files to create dynamic charts.
Pricing
- Free
- Pro: $14/month per user
- Business: $24/month per user
User-Friendliness
Piktochart’s interface is easy-to-navigate and intuitive. Given the professional nature of its features, there’s a slight learning curve for creating your very first design.
Snappa
Snappa is a lightweight photo and graphic editing platform which offers users thousands of pre-made templates, easy-to-understand features, and a drag-and-drop workflow. This platform isn’t feature-packed, but is rather straightforward and accessible to complete beginners. You can create standard online graphics like thumbnails, social media posts, travel posters, and ad banners in minutes.
AI Features
- Background Remover – Instantly remove backdrops from subjects, headshots, and product photos.
- One-Click Resizing – Scales a graphic into dimensions for other social media formats.
- Asset Library – Offers access to free stock photos and vectors.
- Social Scheduling – Schedule and publish social media posts from within the editor.
Pricing
- Free
- Pro: $15/month (billed monthly)
User-Friendliness
There’s no learning curve to using Snappa. It’s designed keeping complete beginners in mind and doesn’t confuse its users with any advanced design elements. The tool’s user interface is speedy on both web and mobile browsing.
PosterMyWall
PosterMyWall is an all-in-one solution to all graphic design and marketing needs. It’s designed keeping marketers in mind and offers tools such as a content scheduler, landing page generator, and email marketing editor. Additionally, it offers thousands of professionally-designed, ready-to-edit templates so you can cut down your design time in half. It’s also a hybrid digital printer for any print-on-demand services.
AI Features
- Creative AI – Turn text prompts into customizable poster templates.
- Background Remover – Isolate subjects from backgrounds with a single click.
- AI Writer– Draft email copies, headlines, captions, and taglines.
- AI Redesign – Edit existing layouts and replace or swap elements.
- AI Subtitles – Transcribe videos and generate automated screen captions.
- AI Email Redesign – Turn a text prompt into ready-to-publish email newsletters.
Pricing
- Free tier
- Premium: $9.95/month
- Premium Plus: $29.95/month
User-Friendliness
PosterMyWall is very easy to use and has no learning curve. For first-time marketers, small businesses, and solo entrepreneurs, this platform has all the marketing-related features you’ll ever need to simplify your workflow.
How to Effectively Design an Eye-Catching Travel Poster?
Even with the best AI design platform, your travel poster needs the right mix of interesting visuals, impactful messaging, and a structured layout. To help with poster design, here are some tips to keep your viewers engaged.
Choose a Star Image
One singular focal point makes your travel poster less cluttered and more emotive. Ideally, this star image is a picture of the destination. Use an HD image that isn’t pixelated and it should capture the feeling of being at that place.
Feature and prioritize elements such as bold colours, scenic landscapes, recognizable landmarks, and previous customers enjoying their destination.
Create a Visual Hierarchy
The message of your poster should be straightforward, easy-to-read, and understandable within seconds. To make sure your text is readable, arrange it in order of importance. A structure you can follow is campaign headline, a star image, key details, and an impactful call-to-action (“Reserve Seats Now!”).
If you’re feeling uninspired, use PosterMyWall’s Create with AI feature to generate multiple travel templates and customize them according to your design goals.
Highlight Trip Benefits
Don’t just show or name a destination, explain why one should visit. Here are some factors you can emphasize in your poster:
- Limited-time deals
- Exclusive experiences
- Cultural attractions
- Family-friendly activities
- Luxury resort or amenities
- Adventure opportunities
- Unforgettable memories
Travelers are more likely to be interested in your poster if they understand the value of the experience you’re offering.
Include a CTA
It’s important to encourage your viewer to go towards the next step and actually take action. Impactful CTA examples include:
- Book now!
- Start planning your trip today
- Reserve your slot today
- Learn more about us
- Explore packages
Make sure your CTA is placed strategically. It should be easy-to-spot and conveniently placed where the eye naturally goes but shouldn’t become the focal point of your poster.